Digitally animated TV commercials – setting trends for 2012?

Digitally animated TV commercials – setting trends for 2012?

With the advent of TiVo in America in1997, rolled-out internationally, user-generated content coupled with the Internet and PVR decoders has made viewers much more independent in choosing what they wish to watch. The general public is no longer lulled by conventional advertising, and, if they can skip a commercial, they will – unless, of course, the ad is highly engaging. People don’t want to be talked down to, but they do want information presented to them in a clear and succinct way. Above all though, they still want to be entertained.

Television advertising in many ways started with animated commercials, which exploded in the fifties and insinuated itself into the industry well into the early nineties. You couldn’t see a breakfast cereal or sugary drink advert as a child without remembering the bunny or captain or monkey accompanying the jingle. Since the introduction of cheaper home-video equipment in the early nineties, smaller businesses have been able to make adverts at a reasonable rate, and more and more companies started opting for live action. It appears as if the industry has come full circle now, however, with the return to animated adverts, albeit this time with computer generated and digital animation.

Digital Character Animated Television Commercials (DCA TVCs) are an emerging trend in the television and advertising world, but even within this market further sub trends are developing. The benefits are plain to see. Lower costs, less staff, and a near endless well of possibilities. Flying cars, talking dogs and transforming buildings are now as easy [as a few thousand clicks of a button. One of the biggest, and certainly the most memorable trends to emerge, is that of anthropomorphic or personified characters, animals or objects that have had life breathed into them. Seldom will you find an effective mascot or brand image that does not have this quality. Granted, many are also ineffective, but this is where superior creativity and execution comes into play.

For more information, please visit: bizcommunity.com

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Web Design Trends in 2012

Web Design Trends in 2012

It’s that time of year again, where we look into our crystal ball to see what will be the hot trends in web design for the upcoming year. It’s no secret that trends come and go, with some hanging around longer than they should. (Yes, splash page, I’m talking about you.) But trends are a necessity in the development and growth of our craft. Trends are born, improved upon, and often spawn other trends. So as a web designer, when you apply trends to your projects, challenge yourself to expand upon them and make them your own.

As you read this article, keep in mind that the shift in trends from one year to the next may be subtle, and you will probably recognize some of these trends already. But it’s our estimation that the concepts we mention below will grow and become even bigger in 2012.

1. Responsive Web Design

I believe eventually, we’ll all stop talking about responsive web design – not because it will go away, but because it will become what’s expected. However, I don’t think this will happen in 2012. It’s still too new of a concept, and there are many web designers that are not familiar with it at all.

The continued introduction and adoption of more an more mobile devices is what will make 2012 the year of the responsive web site. Web designers and developers will move to the use of fluid layouts instead fixed width, and media queries will find their way into many more stylesheets – allowing more sites to easily be viewed across multiple screens sizes and devices.

2. Fixed-Position Navigation

We have all run into this technique at some point, mostly on personal websites or individual blogs. I have seen a large drop in this trend during 2010-2011, but a resurgence has been appearing over the last few months.

If your website doesn’t have a lot of main navigation then you only need to provide a few small links. So why not keep these visible to each user at all times? This can dramatically improve website performance and even blend into the overall page layout with ease. The concept idea is to keep the navbar and internal links/logo locked in place as your visitors scroll through the content.

For more information, please visit: webdesignledger.com

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Top 7 design trends inspired 2011

Top 7 design trends inspired 2011

Nature inspired: Nature inspired line art on design materials creates a design that is artfully combined and visually interesting. Web design is also turning to nature. Moving forward in 2012 we will continue to see websites with nature backgrounds or the display of nature inspiration with textures. Take a look at Two Expert Design website on some of the top nature inspired websites. This design aesthetic fashions a welcoming and fresh look for the work.

Patterns: Pattern creates a sophisticated look. Luxury brands oftentime use patterns in their packaging or collateral materials to make their products feel even more elite. A good example of this is a wine bottle or whisky brand.

Mobile Please: Mobile users increase every year, so having a website that is both touch-friendly and mouse-friendly is more of a necessity than a trend. Mobile users have a major influence in considering minimal web design. This translates to faster loading times, interactivity, and simpler pages for those using mobile devices. According to Omniture, mobile-optimized experience produces an average of 75% higher rate of engagements per mobile visitor.

Infographics: This use of visual representation of stats has seen a burst of explosion recently. This will continue to get more popular with the current global economy as businesses budgets are scrutinized for optimal efficiencies and growth or sustainability. Here are some great examples from some of the top infographics in 2010.

Lighter color palette: Bright color palettes have been around in all aspects of design for many years, but not this year. We have seen more use of pastel colors in collateral, packaging and web design. Expect the trend to go forward into next year.

Recycled: It is very trendy right now to promote sustainability, especially in Seattle, by using FSC certified paper and recycled materials for print collateral. Nike has taken this idea one step further, now including clips from their old commercials over the years to create this clip calling this NikeBetterWorld.

Light texture: Print designers are going to be using paper with light texture to enhance the textile quality of their work. For all you webbies, web designers will see more light texture (aka make some noise!). Texture helps create depth to the flat dimension of an on-screen design. Take a look at some good examples here at Psd Tuts Plus’s website.

For more information, please visit: sayenkodesign.com

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Social Media is also going to play increasing role in designing graphics for web and print. Design elements will be sleek and fresh to match constant changes in social media world.

COLOUR SCHEMES – RAINBOW!
In 2012 we’re going back to basics and the colour schemes will be revolving around black, white and the basic rainbow colours inspired by the spectrum of well known, prism refracted tones e.g. red, green, blue, yellow etc. At the same time these colours will be brave, bold, flamboyant and most importantly – attention grabbing. Using them with white, beige or light gray, slightly gritty background brings immediate sense of excitement.

For more information, please visit: kreativefactory.co.uk

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What is Digital Design?

Overview Digital design, a term used to describe a wide variety of computer related skills, includes work in fields such as web design, digital imaging  and 3D modeling. The term can further be expanded to any digitally created visual media. Digital advertising and web design firms compete with individual designers to sell their expertise, while artists use the same mediums to… More
What is Digital Design?

What is Digital Design?

Overview
Digital design, a term used to describe a wide variety of computer related skills, includes work in fields such as web design, digital imaging  and 3D modeling. The term can further be expanded to any digitally created visual media. Digital advertising and web design firms compete with individual designers to sell their expertise, while artists use the same mediums to express themselves. Amassing skills in digital design has endless benefits ranging from a source of income to a fulfilling weekend hobby.

Types
While there are countless types of digital design, a few are especially prominent. The most common use of the term refers to web design, which is in itself a broad field that includes digital imaging, coding, animation, interface design, and a variety of other skills. Web designers employ their digital imaging abilities to spruce up websites. Digital imaging ranges from the creation of simple navigation graphics such as buttons and arrows, all the way to complex photo doctoring and the creation of artistic imagery from scratch. Furthermore, web designers may expand their skills to animation to create interfaces that move organically to bring their imagery work to life. But animations aren’t just for websites–digital designers create 3D models for Hollywood movies, architectural planning, and the design of product prototypes. Finally, the ability to code allows web designers to tie their skills together to create an end product. But not all digital designers deal with websites. Some individuals may specialize in a niche field such as the touch-up of photographs for printing in magazines and papers.

For designers and technicians who travel to study digital design in the United States or to work in this space, it is important to stay protected in case of illness or injury.  Keep an eye for the local weather, stay safe and enjoy the world of digital design!

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