Graphic Design Trends – 2012

Technology changes Internet and the whole design industry, whether it’s web or print. Touchscreen devices, like tables and smartphones are taking over more and more  overall Internet traffic and design community has to keep up with it, that’s why in 2012 websites will be wider and more touchscreen friendly (parallax scrolling – more about it below). General graphics will remain glossy and highly readable, to match the design not only known from Apple and Android operating systems, but also Windows 7 (and soon 8).

Social Media is also going to play increasing role in designing graphics for web and print. Design elements will be sleek and fresh to match constant changes in social media world.

In 2012 we’re going back to basics and the colour schemes will be revolving around black, white and the basic rainbow colours inspired by the spectrum of well known, prism refracted tones e.g. red, green, blue, yellow etc. At the same time these colours will be brave, bold, flamboyant and most importantly – attention grabbing. Using them with white, beige or light gray, slightly gritty background brings immediate sense of excitement.

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What is Digital Design?

What is Digital Design?

Digital design, a term used to describe a wide variety of computer related skills, includes work in fields such as web design, digital imaging  and 3D modeling. The term can further be expanded to any digitally created visual media. Digital advertising and web design firms compete with individual designers to sell their expertise, while artists use the same mediums to express themselves. Amassing skills in digital design has endless benefits ranging from a source of income to a fulfilling weekend hobby.

While there are countless types of digital design, a few are especially prominent. The most common use of the term refers to web design, which is in itself a broad field that includes digital imaging, coding, animation, interface design, and a variety of other skills. Web designers employ their digital imaging abilities to spruce up websites. Digital imaging ranges from the creation of simple navigation graphics such as buttons and arrows, all the way to complex photo doctoring and the creation of artistic imagery from scratch. Furthermore, web designers may expand their skills to animation to create interfaces that move organically to bring their imagery work to life. But animations aren’t just for websites–digital designers create 3D models for Hollywood movies, architectural planning, and the design of product prototypes. Finally, the ability to code allows web designers to tie their skills together to create an end product. But not all digital designers deal with websites. Some individuals may specialize in a niche field such as the touch-up of photographs for printing in magazines and papers.

For designers and technicians who travel to study digital design in the United States or to work in this space, it is important to stay protected in case of illness or injury.  Keep an eye for the local weather, stay safe and enjoy the world of digital design!